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Social Media Week 2012: Social Customer Service Panel Debate

17 Feb 2012

Disclaimer: If you double click the YouTube player the link will allow you to access a non-HSBC website. HSBC has no control over the linked website and is not liable for your use of it.

Social customer service panel for banking, hosted by first direct for social media week 2012.  A thought-provoking discussion on how using social media to service customers can lead to a closer relationship between banks and their customers.  Panellists included Natalie Cowan, Head of Brand at first direct ; JP Rangaswami, Chief Scientist at Salesforce; HSBC's Senior Customer Experience Manager, Lauren Antony; Giles Andrews, co-founder and  CEO from innovative lender Zopa; Bridget Treacy, a data & privacy expert at law practice Hunton & Williams and Liz Lumley, Special Projects Editor of Finextra who chaired the debate.

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