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Yesterday we ran a live Facebook and Twitter question and answer session with the physiologist who oversaw our social experiment, Dr. David Giles. He is an expert in social media behaviour and a Reader in Media Psychology at Winchester University. The Q&A session provided our followers with a real chance to ask in-depth questions about our social experiment.


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In the biggest-ever experiment carried out into how people use social media, first direct asked volunteers from across the UK to change their Facebook and Twitter habits for a month. A small group of those volunteers also kept video diaries of their experience. These are the highlights of their diaries.


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Enforced absence from social media leads to severe withdrawal symptoms Users complain of feelings of 'isolation' and 'frustration' Twitter users cope with abstinence better than those on Facebook Even social media "virgins" find posting and tweeting addictive  The UK's first in-depth experiment into the addictiveness of social media has been carried out...


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Britons are spending an estimated 62 million hours each day on Facebook and Twitter, according to a new survey on the UK's social media habits.  The survey, for first direct, suggests that around 34 million hours are spent on Facebook each day, with a further 28 million hours on Twitter.


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A new research project investigating the rising influence of social media in people's lives has uncovered a new breed of internet personalities.  The personality types are based on the results of an in-depth, month-long experiment, where people were forced to change their social media habits...


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first direct upgrades its website giving it a more community feel first direct has relaunched its customer website, www.firstdirect.com, following a complete redesign to reflect the changing nature of how its customers communicate with the bank.


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Social customer service panel for banking, hosted by first direct for social media week 2012.  A thought-provoking discussion on how using social media to service customers can lead to a closer relationship between banks and their customers.  Panellists included Natalie Cowan, Head of Brand at first direct; JP Rangaswami, Chief Scientist at Salesforce...


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The first direct Future of Banking: Social Customer Service event brought together key figures from the Financial Services and social business industries on Valentine's day to discuss the changing face of customer service in a socially-enabled world. At HSBC HQ, perhaps not the most romantic of Valentine's settings, 6 panellists...


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The social customer expects to engage online and not sit in a call centre queue Social companies are empowering their staff to interact with customers online Social customers can help companies increase their profits  The modern social customer has little time or respect for traditional company structures and expects to interact with brands on their own...


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first direct, the UK bank that has won plaudits for its engagement in social media, has taken another step towards becoming the UK's leading 'social bank' with the launch of a new Facebook page, facebook.com/firstdirect.


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