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According to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis, first direct has been voted the UK’s best brand for customer experience in 2018. Based on interviews with over 10,000 UK consumers, more than 300 brands were evaluated, across 10 different sectors.


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Mobile banking is now the number one channel of choice for first direct customers. More first direct customers are using the app on their smartphone rather than their computer to manage their current accounts. The switchover took place in August and was confirmed in September’s figures. On average...


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first direct has launched a new offer for existing customers who open a Credit Card or Gold Card. Customers will receive a free night for two at boutique getaway on top of the existing interest free periods on either balance transfers or purchases, depending on the card.* Nick Harrison, Commercial Director at first direct...


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first direct has seen a significant increase in the rise of overseas contactless transactions made by UK customers this summer, as the rest of the world catches up with the contactless revolution.


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As the National Tour Sponsor of Northern Ballet, first direct has committed to helping keep the Leeds-based Company’s three lorries on the road over the next year as they travel the length and breadth of the UK. The Northern Ballet is the UK’s widest touring ballet company, performing a combination of full...


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According to data collected in an independent consumer survey required by the Competition and Markets Authority (CMA), first direct customers would recommend the bank for its personal current accounts.


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first direct bank is thrilled to be the official platinum partner of the 12th Leeds LGBT Pride celebrations on Sunday 5 August. For 28 years first direct has been part of the community in Leeds, working with a bunch of open-minded, creative people to create a bank like no other. We’ve been a proud supporter of Leeds Pride for three years now...


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One third don’t take any foreign currency abroad Almost two thirds of the 6.5m Brits who will head off on holidays abroad over the next month are worried about not having enough spending money, according to new research. Researchers for first direct bank found that 63% of UK holidaymakers say their biggest worry is not having enough cash to spend.


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80% believe a cool destination needs to have a different culture first direct bank finds this year’s ‘coolest’ getaway destinations don’t need to be off the beaten track or even the best value, but they do need to have a different culture. While New York has been voted the world’s hippest holiday destination this year, it’s followed by Iceland...


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first direct challenged stand-up comedian, writer, and presenter Iain Stirling to take part in the ‘Dabble Sessions’, a series of hands-on workshops run by a group of successful hobbyists-cum-entrepreneurs. Having already switched career himself from law to stand-up comedy, Iain’s proved he’s not afraid to master new skills...


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