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Related article: www.newsroom.firstdirect.co m/a...


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November is the month when the red carpets roll out, the limos roll up and the awards roll in... No, not the Brit Awards - we're talking about the Drum Awards for the Digital Industries, or DADI awards for short. The awards are open to anyone in the UK and Ireland providing they are based outside London's M25 region, so competition was fierce.


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Companies should embrace social media as part of their customer service strategy to meet growing demand and consumer expectations, according to new research by first direct.  The research revealed that 79 per cent of Brits regularly use social media each month.  It also illustrated that a quarter of respondents who share online...


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Please see examples of our "Live" site and online advertising campaign in the attached PDF.


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first direct comissioned the research to understand the value consumers place on openness, and the expectations of consumers towards businesses in this new age of openness. Related article: /press/release/new_age_of_openness_-_uk_share


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Almost 80 per cent of Brits are regularly active online Number of people contributing to the web doubles More people sharing information online Brits turn to social media for purchasing decisions Consumers urge businesses to be more open and honest  2009 sees the emergence of the age of openness according to new research released today by first direct.


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We've always loved to chat, which is lucky being a telephone bank!  But we wanted to give our customers the opportunity to talk back and let us know how they really feel about us. With this in mind we recently launched our new acquisition campaign - "Live".  It works by taking everything that's said about us online, from over 8 million forums...


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Amanda Brown, Head of PR at first direct, was interviewed by Mark Frary at the Times Online about first direct's approach to Twitter and social media.  Here's a taster of the article that followed... ..."I'm not sure I want to be followed by my bank.


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first direct has become the first  UK bank to embrace social media with the launch of its new social media newsroom  http://newsroom.firstdirect.com. The move comes following the successful launch of the company's presence on twitter.com earlier this year.


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