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Enforced absence from social media leads to severe withdrawal symptoms Users complain of feelings of 'isolation' and 'frustration' Twitter users cope with aa.binence better than those on Facebook Even social media "virgins" find posting and tweeting addictive  The UK's first in-depth experiment into the addictiveness of social media has been carried out...


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Britons are spending an estimated 62 million hours each day on Facebook and Twitter, according to a new survey on the UK's social media habits.  The survey, for first direct, suggests that around 34 million hours are spent on Facebook each day, with a further 28 million hours on Twitter.


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A new research project investigating the rising influence of social media in people's lives has uncovered a new breed of internet personalities.  The personality types are based on the results of an in-depth, month-long experiment, where people were forced to change their social media habits...


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Social media is changing the way brands build trust 'Brand personalities' begin to change as employees act as spokespeople Organisations face up to the challenge of social media tone of voice  As social media enters its era of maturity consumers are becoming weary of being packaged up and sold to with marketing messages hijacking their personal online...


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According to a recent survey by first direct Britain's social media users are more voyeurs than active participants when it comes to social media.  When asked how often they viewed their accounts like Facebook and Twitter, users were most likely to check up to at least once every two to three hours...


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Art of ‘convo’ evolving as ‘sound bite’ sentences become the norm for time strapped Brits - Research from first direct the bank reveals 72% of the UK regularly use text-speak in everyday conversation   A recent Ofcom report highlighted that texting has taken over from the telephone as the nation’s preferred  communications route.


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first direct upgrades its website giving it a more community feel first direct has relaunched its customer website, www.firstdirect.com, following a complete redesign to reflect the changing nature of how its customers communicate with the bank.


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Social customer service panel for banking, hosted by first direct for social media week 2012.  A thought-provoking discussion on how using social media to service customers can lead to a closer relationship between banks and their customers.  Panellists included Natalie Cowan, Head of Brand at first direct; JP Rangaswami, Chief Scientist at Salesforce...


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The first direct Future of Banking: Social Customer Service event brought together key figures from the Financial Services and social business industries on Valentine's day to discuss the changing face of customer service in a socially-enabled world. At HSBC HQ, perhaps not the most romantic of Valentine's settings, 6 panellists...


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first direct and guests discuss Social Customer Service at Social Media Week London first direct are hosting their second Social Media Week London event with a panel of key figures from the financial services industry. The recently released “The Rise of the Social Customer” research, commissioned by first direct and authored by ItsOpen...


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