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The first marketing campaign to appear in the Guardian's new 'front page bookmark'  Today first direct launched its 'Picture of Happiness' brand acquisition campaign featuring photographs taken by its customers.  The £1.4m campaign, executed and developed by Story, features a media first arranged by first direct's media agency Mindshare...


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Today first direct launches its new acquisition campaign which sees a return of the cheeky irreverence for which its advertising is famous for.  The messages are aimed at raising awareness of the direct bank's customer service and brand and encourage people to reassess whether they're happy with their existing financial provider.


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first direct's Hamilton call centre gym opening. Pictured: Left to right; Steve Smith, head of Hamilton first direct and Richard Kerr, HSBC Hamilton's centre director. Next picture in sequence - www.newsroom.firstdirect.co m/p...


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first direct's Hamilton call centre gym opening. Pictured: Left to right; Steve Smith, head of Hamilton first direct and Richard Kerr, HSBC Hamilton's centre director. Next picture in sequence - www.newsroom.firstdirect.co m/p...


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first direct's Hamilton call centre gym opening. Pictured: Left to right; Steve Smith, head of Hamilton first direct and Richard Kerr, HSBC Hamilton's centre director. Next picture in sequence - www.newsroom.firstdirect.co m/p...


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Illustration of what first direct's Banking 'on the go' iPhone App looks like. Related article: www.newsroom.firstdirect.co m/p...


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Illustration of what first direct's Banking 'on the go' iPhone App looks like. Related article: www.newsroom.firstdirect.co m/p...


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first direct's Leeds HQ as the snow falls.


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An infographic illustrating the results of a MORI poll on peoples attitudes towards telephone banking carried out in 1989 as part of Project Raincloud.  Project Raincloud was the top-secret name given to first direct before its launch 21 years ago.  first direct celebrated it's 21st birthday on 1 October 2010 and is known as the first telephone bank.


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An infographic illustrating the timeline of first direct's achievements over the last 21 years.  first direct celebrated it's 21st birthday on 1 October 2010 and is known as the first telephone bank.


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