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first direct 's Little Black Book sponsors the Observer Food Monthly Awards

19 Apr 2010

The Observer Food Monthly (OFM) awards, in association with first direct 's Little Black Book, launch on Sunday 18 April in Observer Food Monthly.  Over the last seven years the awards have been the essential date in the foodie calendar. The search has commenced to find this year's culinary connoisseurs. 

Allan Jenkins, Editor of OFM, will be chairing a panel of renowned judges, including award winning food writer, Nigel Slater; Masterchef winner, Thomasina Miers; broadcaster, Mariella Frostrup; The Observer's ethical correspondent, Lucy Siegle and Observer critic, Jay Rayner, as they tease out the top producers, chefs and retailers that this isle has to offer. The categories that the judges cast an expert eye over are: best producer, best newcomer, outstanding achievement award, and young chef of the year. 

Help our judges by entering your favourite restaurants, the local pub that holds a place in your heart, the recipe your friends think is your pièce de résistance or an independent local retailer that goes further than other shops in their quest for food perfection.  For the first time this year you can enter your own commentary in the best food blog category. 

By nominating you have the chance to win a food lover's trip to Flanders; an overnight stay at Langham Hotel London; a six-course dinner at Fifteen Cornwall; a Laithwaites food hamper; a Maison du Chocolat luxury box, a meal for 10 at Kitchen Italia; a hamper of Cornish Yarg from Lynher Dairies; a hamper of Luscombe's soft drinks; an ice-cream party for 10 at Freggo; or a Weber Genesis E-310 gas barbecue. For the full list of prizes and to nominate visit:

The remaining categories that readers can nominate are: best restaurant, best cheap eats, best Sunday lunch, best ethical restaurant, best reader's recipe, best bar, best reader's cocktail recipe, best food blog, food personality, sponsored by Weber and best independent local retailer. 

More information can be found in Observer Food Monthly, free with The Observer, on Sunday 18 April. The deadline for entries is midnight Friday 25 June 2010. 


Notes to editors:


The Observer Food awards are held in association with first direct 's Little Black Book. For more information visit:

Entries for the best food blog award must be based in the UK

Also on this year's judging panel: Tom Parker Bowles, Food Columnist; Jo Barnes, Sauce Communications; Tim Hayward, Food Writer; Gareth Grundy, Deputy Editor of OFM and Rebecca Seal, Food Writer.

The young chef of the year has to be under 30 years old. 

For further information please contact Amanda Brown on 01132 766700 or or Rebecca Hirst on 01132 766899 or  


first direct  

In the recent This is Money Awards 94% of first direct 's customers rated the customer service they receive on their current account as good or very good - the highest positive response for any institution in any category of the This is Money awards.

first direct is a division of HSBC Holdings plc. HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 9,500 offices in 86 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$2,527 billion at 31 December 2008, HSBC is one of the world's largest banking and financial services organisations.

HSBC is marketed worldwide as 'the world's local bank'.



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