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first direct 's first ATM is music to the ears

24 Sep 2013

first direct  has unveiled its first ever ATM at the first direct  arena in Leeds. As a telephone and internet bank, its recent sponsorship deal with the ground-breaking arena has given the direct bank the opportunity to create a very unique cash machine.

first direct , which markets itself as the 'unexpected bank', took the decision to do something different for its flagship ATM and decided to reflect its musical location by using a jukebox design (see attached photos).

Head of Marketing at first direct , Lisa Wood commented:

"Our new sponsorship deal with the first direct  Arena gave us the unmissable opportunity to install our first ever cash machine, and for the first time allow customers to physically bank with us. We're well known as the 'unexpected bank', so we knew we had to do something special. Given the cash machine's location and the wealth of amazing acts scheduled for the Arena this year alone, we knew a jukebox was the perfect choice."

The 5 year sponsorship deal, announced in May this year, is the first major sponsorship the bank has undertaken in its 24 year history and means the name of the multi-award winning customer service champion will become ever more familiar to the many thousands of fans who attend the concerts and performances to be hosted at the arena.

Just three months in the first direct  arena is going from strength to strength with its first three big acts (Bruce Springsteen, Elton John & Rod Stewart) all selling out. By the end of this week over 50,000 people will have attended an event at the venue and when fully up and running the 13,000 seat venue is forecast to be in the top 5 arenas in the world for ticket sales.

first direct  is rewarding its customers with a chance to win VIP tickets for the upcoming Kaiser Chiefs and Andrea Bocelli shows, and some of the best seats in the house for future events.


For further information please contact Rebecca Hirst on 0113 276 6899, or Amanda Brown on 0113 276 6700,

Notes to Editors

Photos of the new ATM are available.

For the latest updates, visit the first direct Newsroom or follow us onTwitter.

first direct facts

  • Winner of the Which? Best Financial Provider and Moneywise Most Trusted Financial Provider awards 3 years running
  • Top financial institution in the Which? Customer Satisfaction Survey with an all-time high of 93%
  • Ranked first in the Retail Banking Satisfaction Study by J D Power & Associates for two years running
  • Received 90% customer satisfaction in a survey carried out by

first direct provides both telephone banking and online banking services to its 1.2m customers. It offers a full range of personal banking products including its award winning Current Account and offset mortgages.

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