first direct sets comedian Iain Stirling a challenge to try something completely new

23 Nov 2017

Love Island star goes from voice over booth to high-end London beauty clinic in a newly released video

first direct persuaded Iain Stirling, well known comedian and voice of Love Island, to trade the comfort of his voice over booth for a different sort of challenge, to encourage Brits to step out of their comfort zone and try something new.

In a new video released today, Iain is convinced by award-winning beauty journalist, Alice Hart-Davis, to try some of the A-List’s quirkiest new appearance-enhancing beauty treatments.

He submits himself to celebrity cosmetic doctor Dr Sarah Tonks and celebrity skin and laser expert Debbie Thomas at The Lovely Clinic in Knightsbridge. Alice leads the charge, introducing our funny man to a whole new world, and convincing him to have an Alumier chemical hand peel, an ultrasound facelift, a radiofrequency eye lift, and a laser thread vein removal on his nose!

Iain Stirling said: “I’m ready to try something new, I’ve seen the Love Island lot looking fantastic, so it’s finally my turn to try out the latest beauty treatments… I didn’t realise how brave I was until now.”

The video supports first direct ’s online campaign, encouraging Brits to take a small step outside of their comfort zones and try something new. When you switch to first direct you get £100 to try something new, or to do whatever you fancy.

Research* shows 57% of millennials like to pursue a life of challenge, novelty and change; and 80% feel it’s important for them to continue to develop new skills through life. However, a staggering 70% of London Millennials feel like they have never done anything exciting with their lives.

Joe Gordon, Head of first direct , said: “first direct has always attracted free-thinking customers, living unscripted lives. We’re here to help people release their ambitions and encourage them to be more adventurous – even if this is beauty treatments! We’re not here to tell you about the destination we’re here to help you take those first steps.

“Most people want a simple, high-tech banking experience, but also value and trust the human side of banking. first direct is the bank that caters to all these needs and we’re committed to adding value.”

To watch Iain undertake first direct ’s challenge to try something new, please visit: https://www.youtube.com/watch?v=Wv9W44QKFqk&feature=youtu.be

Ends