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first direct set to create a work of art in just 24 hours and raise vital funds for ChildLine - on a telephone box

15 Jun 2012

As part of  BT Artboxes, London's biggest public art exhibition supporting ChildLine's 25th Anniversary, leading designer, Lizzie Mary Cullen has been commissioned by first direct bank to transform their phone box in to a work of art in just 24 hours starting at 10am on Monday 18th June in Covent Garden.

The campaign, which aims to raise £1m for ChildLine, will see 85 artboxes in the shape of the landmark red telephone boxes dotted across London, each in its own unique design created by artists and designers such as Zandra Rhodes.

first direct has asked Lizzie, who specialises in urban mapping, to create a design for their artbox based on suggestions from the public made to their facebook page,, of 'What makes London, London'.

The bank, which has raised over £4m for ChildLine in since 2008, is aiming to raise a further £10,000 during the campaign by donation matching when someone donates at

Suggestions can be made to from June 15th until June 18th.  Lizzie's progress can be followed on facebook and @first_direct. The finished Artbox will be on display in Covent Garden from 21st of June to 16th July.


For further information on this press release please contact Rebecca Hirst on 0113 2766899 or or Amanda Brown on 0113 2766700 or

Photos from the launch event including pictures of the team, Lizzie and Esther Rantzen.

Notes to Editors

ChildLine is a service provided by the NSPCC

first direct started its Charity Partnership with ChildLine in 2009 and to date it has raised over £4m in value (including customer events and sponsorship, direct donations and pro-bono support).  first direct will continue its support throughout ChildLine's 25th anniversary year in 2012.

Some of the ways that funds raised will help give children a voice include:

£4 could ensure that, when a child plucks up the courage to ask someone for help, ChildLine is there to answer their call.

£17 could pay for the free phone costs for every call to one volunteer counsellor for a fortnight, so that children can continue to access ChildLine free of charge.

£24 a month for a year could answer six calls from children, at least one of whom is likely to be phoning because they worried about being physically or sexually abused.

£42 could pay for a child who may have nowhere else to turn to receive confidential, one to one counselling about any issue that's important to them.

£1,600 could recruit and train a volunteer ChildLinecounsellor, who in their first year will be able to help up to 200 children through their worries and distress.

About the NSPCC

The NSPCC is here to end cruelty to children in the UK by fighting for their rights, listening to them, helping them when they need us and making them safe.

We provide national services such as ChildLine and our Helpline for concerned adults to provide support for all children. Our local services focus on the most acute forms of abuse and the most vulnerable, highest risk children working in areas such as sexual abuse or children under one so that we can bring help, advice and treatment to children at risk or those who have been abused.

For more information about the NSPCC visit

ChildLine - 0800 1111 /

NSPCC Helpline for adults worried about the welfare of a child - 0808 800 5000 /

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