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first direct romps home with two uSwitch wins

28 Jan 2013

first direct 's wins awards for customer service and online account management 

In's survey of 10,000 credit card customers first direct lived up to its reputation, winning Best Telephone Customer Service and Best Online Account Management in the 2013 uSwitch Credit Card Awards.   

Andy Forbes, Head of Product at first direct commented: 

"We're delighted to be recognised for our customer service, especially by an independent third party like uSwitch." 




For further information please contact Rebecca Hirst on 0113 276 6899, or Amanda Brown on 0113 276 6700,  

Notes to Editors

Research referred to in the release was conducted online by YouGov between 25/09/12 and 3/10/12 (sample size 10,269 adults). All figures are based on analysis. The figures have been weighted and are representative of all GB adults who own one or more credit cards (aged 18+). has been conducting the research since 2007. 

About uSwitch is a free, impartial, online and telephone-based comparison and switching service, helping consumers compare prices on gas, electricity, water, heating cover, home telephone, broadband, digital television, mobile phones and personal finance products including mortgages, credit cards, current accounts and insurance. In 2010 celebrated ten years of saving customers money. 

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first direct provides both telephone banking and online banking services to its 1.2m customers.  It offers a full range of personal banking products including its award winning Current Account and offset mortgages

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