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first direct offers 5.1% loan rate

19 Mar 2013

Today, first direct launched a market leading 5.1% APR representative personal loan rate for its customers.  The best buy rate will be available, subject to status, to first direct 1st Account holders who wish to borrow between £7,000 and £15,000. 

Customers will receive an instant decision online and can choose a term to suit them; anything from 12 - 84 months in 6 month increments.  The direct bank has provided an online loan repayment calculator to illustrate how varying the term and amount borrowed could affect monthly payments. 

Andy Forbes, Head of Products at first direct commented: 

"We understand that sometimes it's necessary for our customers to borrow in order to afford big ticket items like a car or home improvements, and as a responsible lender, we are doing all we can to keep down their cost of borrowing." 




For further information please contact Rebecca Hirst on 0113 276 6899, or Amanda Brown on 0113 276 6700, 


Notes to Editors  

For the latest updates, visit the first direct Newsroom or follow us on Twitter

first direct Personal Loan

  • The rate received is dependent on individual circumstances; credit checks and assessment of financial circumstances.
  • Borrow £1,000 - £25,000 in £50 increments with fixed repayment terms between 12 - 84 months.
  • first direct customers have the ability to make overpayments on their loan at any time
  • The loan can be re-paid in full at any time.
  • Loan can't be used to fund anything business related or illegal 

first direct facts

  • Trusted Loan Provider - Moneywise Customer Service Awards June 2012
  • Winner of the Which? Best Financial Provider and Moneywise Most Trusted Financial Provider awards 3 years running
  • Top financial institution in the Which? Customer Satisfaction Survey with an all-time high of 93%

first direct provides both telephone banking and online banking services to its 1.2m customers.  It offers a full range of personal banking products including its award winning Current Account and offset mortgages.

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