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first direct launches cash e-ISA with a fixed rate of 3.10% AER

10 Apr 2009

first direct has launched a cash e-ISA with a competitive rate of 3.10% AER fixed until 30 April 2010.

The first direct cash e-ISA offers:

  • ISA balance transfers from previous or current tax years held with other providers
  • No withdrawal or transfer fees
  • Interest calculated daily and paid monthly
  • Easy online application
  • No need to open a first direct account 

Paul Wainwright, first direct's Savings Manager commented: "There is so much uncertainty surrounding interest rates at the moment, we wanted our customers to have the security of knowing their savings will earn the same great rate of interest until April next year." 

After the fixed period the e-ISA reverts to the bank's variable e-ISA rate which is currently 0.50% AER. 

For further information please contact Amanda Brown on 01132766700 or


Notes to editors:

first direct was voted best online ISA provider 2008 in the Your Money awards.

first direct is part of the HSBC Group which serves customers worldwide from around 9,500 offices in 86 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$2,527 billion at 31 December 2008, HSBC is one of the world's largest banking and financial services organisations. HSBC is marketed worldwide as 'the world's local bank'.

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