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first direct is named the 2012 Best Online Provider by Moneyfacts

30 Jan 2012

first direct has been announced as the Best Online Provider at the Consumer Moneyfacts Awards announced on Friday 27 January at the HAC in London. Industry professionals from leading financial services and utility providers gathered at the event hosted by television presenter Jake Humphrey. 

According to Moneyfacts, the best product is not always the cheapest and sometimes benefits can be overlooked. These awards showcase the technically good products that also carry consumer approval. 

The Moneyfacts Consumer Awards combined honest consumer feedback with the technically elite products to reveal the best 'all rounder'. 

Sylvia Waycot, Publishing Director at Moneyfacts Group, said: 

"We are delighted with the survey response which received almost 60,000 completed surveys from the general public and resulted in 500,000 answers being analysed, making this the largest annual survey of its kind." 

Mark Mullen, CEO of first direct commented: 

"It's always wonderful to get an award based on customer feedback.  We made great strides in our online offering last year and in 2012 we plan to make further improvements." 

 

>ends<

 

For further information please contact Rebecca Hirst on 0113 276 6899, rebecca.hirst@firstdirect.com or Amanda Brown on 0113 276 6700, amanda.brown@firstdirect.com 

 

Notes to Editors 

About Moneyfacts  (from Moneyfacts)

Moneyfacts is the UK's leading independent provider of personal finance information. For two decades, Moneyfacts' information has been the key driver behind many personal finance decisions, from the Treasury and the Bank of England to the high street. 

Moneyfacts also supplies best buy charts to many of the UK national and regional newspapers, with a total weekly readership in excess of 22,000,000. Moneyfacts.co.uk also provides the personal finance data that powers many UK online comparison websites. 

Its dedicated research experts produce five monthly publications as well as providing real time news and data services to the majority of banks and building societies. Additional information can be found at www.moneyfactsgroup.co.uk

For the latest updates, visit the first direct Press Office social media newsroom

http://www.newsroom.firstdirect.com

http://twitter.com/first_direct

first direct :

  • Winner of the Which? Best Financial Provider award 2 years running
  • Ranked first in the Retail Banking Satisfaction Study by J D Power & Associates for two years running
  • first direct has 1.16 million customers
  • 950,000 of them use Internet Banking
  • 420,000 customers use SMS message banking. first direct sends around 3.5 million text messages to customers every month
  • first direct employs 3,200 people in 2,700 FTE roles at two sites, in Leeds and Hamilton (near Glasgow)
  • 44% of first direct 's sales are via e-channels
  • more than 1 in 4 of first direct 's customers join because of personal recommendation
  • over 89% of customer contact with first direct is electronic
  • first direct handles around 135,000 telephone calls every week
  • first direct takes over 54,000 calls (40%) outside working hours each week (Monday to Friday 08:00 - 18:00)
  • first direct takes over 1,700 calls a day from abroad
  • first direct has been in profit every year since 1995

 

HSBC Bank plc: HSBC serves 16.1 million customers in the UK and employs approximately 52,000 people.  In the UK, HSBC offers a complete range of personal, premier and private banking services including bank accounts and mortgages. It also provides commercial banking for small to medium businesses and corporate and institutional banking services. HSBC Bank plc is a wholly owned subsidiary of HSBC Holdings plc.  

The HSBC Group: HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$2,691bn at 30 June 2011, HSBC is one of the world's largest banking and financial services organisations.

 

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