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Brits tot up 62 million hours a day on social media - new survey

10 Apr 2013

Britons are spending an estimated 62 million hours each day on Facebook and Twitter, according to a new survey on the UK's social media habits. 

The survey, for first direct , suggests that around 34 million hours are spent on Facebook each day, with a further 28 million hours on Twitter. 

The researchers found that almost a third (30 per cent) of the UK's 33 million Facebook users are on the network for at least an hour a day, with 13 per cent spending at least two hours on Facebook each day. 

More than a quarter (26 per cent) of UK women on Facebook check their pages at least 10 times a day, compared to less than one in five (18 per cent) of men. 

Of the UK's estimated 26 million Twitter users, almost a third (31 per cent) spend more than an hour a day on the network, while 14 per cent - more than 3.6 million people - say their daily usage exceeds two hours. 

The results are based on a survey of 1,500 adults carried out by OnePoll for first direct . 

The survey also found: 

  • Facebook was named as the primary/preferred social media platform by 59 per cent of people. Only nine per cent named Twitter as their first-choice network, while seven per cent chose LinkedIn. 
  • 45 per cent of Facebook users say they monitor others' conversations, rather than posting updates themselves, while 39 per cent of those on Twitter say they use it mostly to read others' tweets, rather than for tweeting. 
  • 11 per cent of Twitter users say it is important for them to have more 'followers' on their feed than their friends, compared to just four per cent of Facebook users who say it's important to appear more 'popular' than their friends.  
  • The most "addicted" Facebook users are in Yorkshire, where more than one in eight (13 per cent) say they spend more than four hours a day on the network, compared to less than seven per cent of Scotland's Facebook users.

Dr David Giles, a reader in media psychology at Winchester University, said: "People's social media habits tend to be largely dependent on the number of friends who are on the social network with them. 

"If all your friends are on Facebook or Twitter all the time, you risk cutting yourself off from a social life by not doing the same. So you spend several hours every day online simply to avoid feeling left out of conversations, or being isolated from your friends." 

Rebecca Dye, social media manager at first direct , said the survey provided further insight into how the bank's customers communicate via social media, and would help to influence future customer service initiatives.   

"The survey shows just how central Facebook and Twitter are to people's lives at the moment, often at the expense of other communications and regardless of how often they're actually posting updates or tweeting," she said. 

"It's important we engage with our customers in ways that best suit their lives, so the more people are using social media channels to have conversations, or just to 'listen in', the more we need to develop our presence in social media," she added.




Note to Editors:       

Full details of the first direct /OnePoll survey are available on request. 

Dr David Giles and Rebecca Dye are available for interview. 

Media enquiries:       Nina Hands or Phil Reed, Aberfield PR         0113 357 2070



                                    Amanda Brown, PR Manager, first direct     0113 276 6700


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