first direct Lab
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Press area, information for journalists

Key facts and figures


  • first direct has 1.35 million customers
  • Over 870k customers use internet banking on a regular basis
  • Over 460,000 are active first direct mobile banking users
  • Over 103m logons to Internet and Mobile banking are undertaken each year
  • 420,000 customers use SMS message banking. first direct sends around 3.5 million text messages to customers every month
  • first direct employs 2,600 people at two sites, in Leeds and Hamilton (near Glasgow)
  • 55% of first direct's sales are via digital channels
  • More than 1 in 4 of first direct's customers join because of personal recommendation
  • Over 89% of customer contact with first direct is via a digital channel
  • first direct handles around 140,000 telephone calls every week
  • first direct takes over 1,700 calls a day from abroad
  • first direct has been in profit every year since 1995.

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