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Westlife are no strangers to passing significant landmarks and they have now helped the first direct arena achieve another as the SMG managed venue welcomed its 3 millionth customer through the doors. Kian, Nicky, Mark...


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‘Upfront and Personal: Leveraging data to deliver a genuinely personalized omnichannel experience?’ is a research report published by The Institute of Customer Service and co-sponsored first direct.


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More than half will always return at least one of those extra items Millennials are at the forefront of a new ‘spend & return’ culture created by the widespread availability of free delivery and returns in online shopping, according to a survey by first direct. Almost two thirds (63%) of millennials are now shopping online at least once a week...


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first direct is giving customers a co-creation platform within its app, enabling them to become directly involved in developing new products and services. fdesign Mobile means first direct can share updates with ‘fdesigners’ in a continuous two-way conversation; reviewing the feedback they provide, and making decisions based on what they think and feel.


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After almost a decade of partnership with Northern Ballet, first direct bank has announced it’s increasing its commitment and becoming National Stage & Screen Sponsor, supporting the company as it brings its world-class productions to a wider, more diverse audience.


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