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first direct is giving customers a co-creation platform within its app, enabling them to become directly involved in developing new products and services. fdesign Mobile means first direct can share updates with ‘fdesigners’ in a continuous two-way conversation; reviewing the feedback they provide, and making decisions based on what they think and feel.


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After almost a decade of partnership with Northern Ballet, first direct bank has announced it’s increasing its commitment and becoming National Stage & Screen Sponsor, supporting the company as it brings its world-class productions to a wider, more diverse audience.


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first direct customers are now able to make secure peer-to-peer payments seamlessly while using social media apps such as WhatsApp and Facebook Messenger. In another first for UK banking, customers can now use the in...


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first direct has been voted the #1 company in the UK for delivering high quality customer service, according to The Institute of Customer Service. In the latest UK Customer Satisfaction Index, published today, first direct is the most highly rated organisation for customer satisfaction – across all sectors and industries.


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According to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis, first direct has been voted the UK’s best brand for customer experience in 2018. Based on interviews with over 10,000 UK consumers, more than 300 brands were evaluated, across 10 different sectors.


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