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According to the respected KPMG Nunwood UK Customer Experience Excellence Centre Analysis, first direct has been voted the UK’s best brand for customer experience in 2018. Based on interviews with over 10,000 UK consumers, more than 300 brands were evaluated, across 10 different sectors.


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Mobile banking is now the number one channel of choice for first direct customers. More first direct customers are using the app on their smartphone rather than their computer to manage their current accounts. The switchover took place in August and was confirmed in September’s figures. On average...


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first direct has launched a new offer for existing customers who open a Credit Card or Gold Card. Customers will receive a free night for two at boutique getaway on top of the existing interest free periods on either balance transfers or purchases, depending on the card.* Nick Harrison, Commercial Director at first direct...


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first direct has seen a significant increase in the rise of overseas contactless transactions made by UK customers this summer, as the rest of the world catches up with the contactless revolution.


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As the National Tour Sponsor of Northern Ballet, first direct has committed to helping keep the Leeds-based Company’s three lorries on the road over the next year as they travel the length and breadth of the UK. The Northern Ballet is the UK’s widest touring ballet company, performing a combination of full...


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