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26th Feb 2010
first direct Twitter spam: an apology
If you're reading this you're probably aware that at 5 am this morning first direct's Twitter account was hijacked and used to spam our followers. We'd like to apologise for the message itself (no need to repeat it) and for the way we dealt with it in the first instance. We would like to offer you some explanation for our actions. How did it happen?
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14th Oct 2009
New age of openness - UK shares more than ever before
Almost 80 per cent of Brits are regularly active online Number of people contributing to the web doubles More people sharing information online Brits turn to social media for purchasing decisions Consumers urge businesses to be more open and honest 2009 sees the emergence of the age of openness according to new research released today by first direct.
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18th Jun 2009
Twittering with Customers
Amanda Brown, Head of PR at first direct, was interviewed by Mark Frary at the Times Online about first direct's approach to Twitter and social media. Here's a taster of the article that followed. ."I'm not sure I want to be followed by my bank." This was the reaction of one of first direct's customers when the online bank established a Twitter account.
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18th Jun 2009
first direct becomes first social bank
first direct has become the first UK bank to embrace social media with the launch of its new social media newsroom http://newsroom.firstdirect.com. The move comes following the successful launch of the company's presence on twitter.com earlier this year. The social media newsroom borrows considerable amounts of its functions from the world of blogging...
Tag cloud
- Charity
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- Little Black Book
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- ISA
- Savings
- Satisfaction guaranteed
- Interactive
- ChildLine
- Recommendation
- Satisfaction
- Grand Designs
- Tracker
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- Social Media
- Capped
- HR
- Home Insurance
- Marketing
- Awards
- Telephone banking
- Repayment
- Answering the Call
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Ours podcasts on first direct interactive
first direct: Do first direct provide funding for their local community? You better Bee-lieve they do! http://bit.ly/c8bAIj
15:31 PM Mar 16th, 2010 from web
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