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Contact details

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For non media enquiries please email 24hours@firstdirect.com Customer help and support

key facts and figures

• first direct has 1.16 million customers
• 950,000 of them use Internet Banking
• 420,000 customers use SMS message banking. first direct sends around 3.5 million text messages to customers every month
• first direct employs 3,200 people in 2,700 FTE roles at two sites, in Leeds and Hamilton (near Glasgow)
• 44% of first direct's sales are via e-channels
• more than 1 in 4 of first direct's customers join because of personal recommendation
• over 89% of customer contact with first direct is electronic
• first direct handles around 135,000 telephone calls every week
• first direct takes over 54,000 calls (40%) outside working hours each week (Monday to Friday 08:00 - 18:00)
• first direct takes over 1,700 calls a day from abroad
• first direct has been in profit every year since 1995

We're proud of what we've achieved

We know our customers love first direct but it's always nice to have a pat on the back from the industry, too. Here's a list of recent additions to the first direct trophy cabinet. View our trophy cabinet