Companies should embrace social media as part of their customer service strategy to meet growing demand and consumer expectations, according to new research by first direct. The research revealed that 79 per cent of Brits regularly use social media each month. It also illustrated that a quarter of respondents who share online...
10 Nov 2009Press Release
first direct is engaging with both customers and the general public to co-create the bank's products and services through a new online platform called first direct Lab. Launching today, first direct Lab is a social platform that will be populated with content every month such as product designs, service innovations and website concepts.
1 Aug 2011Press Release