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"Live" site and online advertising campaign

04 Nov 2009

Please see examples of our "Live" site and online advertising campaign in the attached PDF.

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We've always loved to chat, which is lucky being a telephone bank!  But we wanted to give our customers the opportunity to talk back and let us know how they really feel about us. With this in mind we recently launched our new acquisition campaign - "Live".  It works by taking everything that's said about us online, from over 8 million forums...


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first direct, the UK bank that has won plaudits for its engagement in social media, has taken another step towards becoming the UK's leading 'social bank' with the launch of a new Facebook page, facebook.com/firstdirect.


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