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"Live" site and online advertising campaign

04 Nov 2009

Please see examples of our "Live" site and online advertising campaign in the attached PDF.

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As first direct uses the first direct Lab to involve customers in choosing its next debit card design, Natalie Cowen, Head of Brand and Communications at the direct bank comments on why they've chosen co-creation to help guide their choices. "Our customers often comment that, whilst they like our stylish black cards...


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We've always loved to chat, which is lucky being a telephone bank!  But we wanted to give our customers the opportunity to talk back and let us know how they really feel about us. With this in mind we recently launched our new acquisition campaign - "Live".  It works by taking everything that's said about us online, from over 8 million forums...


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