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first direct has recently celebrated 25 years as an innovator and leader in improving customers’ experience in the UK’s personal finance sector.  To recognise this milestone it approached the Future Foundation to pursue an original programme of research focussing on customer experience.


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Two thirds of first-time buyers don’t know what stamp duty is. Half of Brits baffled by terms such as ‘arrangement fee’ and ‘standard variable rate’. first direct launches comedy video series to demystify mortgage jargon. While nearly half of Brits (46%) claim they understand home-buying terminology...


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first direct has made rate changes across its award winning mortgage range, giving homebuyers a wider choice of mortgage products to suit different financial needs. This includes cuts on a number of fixed rate deals across different loan to value (LTV) products, which can offer more protection against any future base rate increases.


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In the first half of the year, more than half a million bank customers complained about their current accounts. Even though many people in the UK are dissatisfied with their existing bank, they still feel like switching is too much hassle.


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HSBC and first direct customers will offer customers access to Apple Pay, which is transforming mobile payments with an easy, secure and private way to pay, soon after it launches in the UK. Francesca McDonagh, head of retail banking and wealth management UK, HSBC “HSBC and first direct customers will be among the first in the UK to use Apple Pay...


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